I’m Going All In

Last night, I made a decision … we’ll lovingly call it the May Day choice.

I’ve decided, starting May 2, 2012 or as soon as the “pending” icon beside The Milestone Tapes vanishes, I’ll be going Select.  100% in it.  100% Amazon.

Two months ago I took a risk, a calculated risk, but still a risk.  I self published.  This book that no agent believed in has since gone on to gather glowing reviews … after 14 on Goodreads I’m still a strong 4.5 stars.  I thought, in the beginning, that market saturation would be the key to this novels success.  That if everyone had the chance to own it, I’d be selling smart.

Two months later, data has proven, my original stance was wrong.  No, market saturation and a bagillion blog tours isn’t making this book rise and shine in the rankings.  Here is the break down.

B&N – 3 copies sold

Smashwords (et all) – 2 gifted, 0 sales.

Amazon on the other hand accounts for almost 100% of the interest in both paperback and eBook.

It wasn’t a fly-by-the-seat-of-my-pants decision I made when I decided to pull my title from Smashwords and B&N … it was calculated.  It was ultimately based on where I was seeing the book sell and the opportunities the book would have if I gave the rights exclusively to Amazon and Select.

Select will give my title, in a perfect world, more visibility.  The glorious free days will also let readers take the chance on a book they otherwise might not buy.

All of that aside, what ultimately made my mind up (outside of the advice of David Adams, a gifted writer and fellow author friend) is that I shopped at Macy’s.  Just follow my thought here for a moment …

My sister was looking for a dress for an upcoming engagement party and we decided that Macy’s would probably have the right selection for her needs.  As we browsed the racks I noticed a few things … there is such a thing as brand exclusivity.  Macy’s carried Ralph Lauren while Sears does not.  Why?  Because Ralph Lauren probably sells better at Macy’s.  So while RL does have stand-alone stores that I’m guessing do well with the preppy Americana crowd, they also let Macy’s act on their behalf because it works as well at the department store.

Select is not really so different.  Books are a commodity.  Selling them where they actually sell rather than where they don’t is, in a word, smart.

I have to be smart.  I have to take things at face value.  So, ultimately, for the next three months I’m going all in.

eBook Festival! Mark your calendars, register now!

I am incredibly excited to be able to announce that it’s officially happening.  Courtesy of the wonderful Julie Dawson over at Bards & Sages publishing, we indie authors finally have a festival all our own … and yes, it’s going to be amazing!

What’s better … I’ll be an active panelist on Sunday August 19th at 5:00pm EST for the Social Issues in Fiction event … as well as moonlighting at moderator.  Watch out … I’m practicing my skills of reading snark and using emoticons to cut down the BS.  Just kidding, of course, I think the panel — which is hosted by other authors who tread in the deep waters of emotional turmoil — will bring you thought provoking commentary and address any/all questions!

All and all, it’s a great place for readers and writers a like and I couldn’t possibly encourage you all more to take a seat!

Registration starts now for a weekend of all things eBooks including some pretty sweet swag!

www.efestivalofwords.com

_________________________________

Official Press Release:

eFestival of Words Best of the Independent eBook Awards

Bellmawr, NJ: The eFestival of Words Virtual Book Fair announces the nominees for the first Best of the Independent eBook Awards. The complete list of nominees can be found at www.efestivalofwords.com.

The eFestival of Words, scheduled for August 17-19, 2012, is the first virtual book fair designed specifically to highlight the best of the independent digital publishing community. The awards program is one of many events being ran in conjunction with the fair.

According to Event Coordinator Julie Ann Dawson, “The goal of the eFestival of Words Awards is to highlight those independent authors and publishers that have worked to raise the bar in terms of the literary quality and production value and of digital books. Many people still think of ebooks as nothing more than scanned pages of print books. We hope that both the fair and the awards will help readers discover the amazing wealth of original content being produced in digital formats.”

Dawson, who has operated Bards and Sages Publishing since 2002, says that all nominees were nominated by their peers in the industry. Only authors, publishers, and others involved in the production of digital books were invited to submit ballots. Nominations were accepted in over two dozen categories, including genre categories (horror, romance, thrillers, etc), format-specific (short story, novella, novel) and a few just-for-fun categories (such as The “I’ve Been Shyamalaned” Award for Best Twist Ending).

Each category will be narrowed down further seven finalists, which will be announced July 1, 2012. Final voting will be opened to all registered attendees of the eFestival of Words, with winners announced on the last day of the fair. Registration is free and entitles the attendees to not only vote in the final awards, but also participate in panel discussion, author chats, workshops, and more.

For more information on the fair and the awards, visit www.efestivalofwords.com.